Bite-size Development

CAA_Business Storytelling_03.20

Business Storytelling

Walk Out Skills

  • Engage and capture the imagination of others
  • Use stories to persuade and influence in business conversations and presentations
  • Use character, tone of voice and body language to bring stories to life


  • Why and when to tell stories – how stories act on the brain to persuade
  • A structure for stories
  • How to find story ideas and put them together
  • Story structure and techniques – analogy metaphors, allegory
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