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Managing the organisational culture to meet stakeholders needs

Anyone working with the challenges of changing an organisational culture knows the challenges involved in keeping a focus on the business need. The Denison Organisational Culture Survey, developed by Daniel Denison and William S. Neale, provides a way to link organisational culture to tangible bottom-line performance measures such as:

• profitability
• quality
• innovation
• market share
• sales growth
• employee satisfaction

Based on over 15 years of research involving over 1,000 organisations, Dr. Daniel Denison, formerly of the University of Michigan Business School, and currently Professor of Organisational Development at IMD - International Institute of Management Development in Lausanne, Switzerland, has studied the cultures of high and low-performing organisations. He has found that the following four culture traits can have a significant impact on organisational performance:

• Involvement
• Adaptability
• Consistency
• Mission

Traditionally, organisational culture surveys have taken a behavioural approach making it difficult to link the results back to business. This survey enables leaders, key stakeholders and employees to understand the impact their culture has on their organisation's performance and learn how to redirect their culture to improve organisational effectiveness.

The Denison Organisational Culture Survey has 60 items that measure specific aspects of an organisation's culture in each of the four traits and twelve management practices identified in Dr. Denison's research. Individual surveys are collectively tabulated into a graphic profile that compares your organisation's culture to that of higher and lower-performing organisations.

Repeated use of the Denison Organisational Culture Survey provides a measure of the organisation's progress toward achieving a high-performance culture and optimum performance. The survey and the prescriptive suggestions are written in easily understood business terms, making it a powerful and user-friendly tool.


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